Nwaogu Humphrey OguchinaluOjelade Mathew OjelekeIghodalo David EhizojieInegbedion Daniel OsemdiamenAkande Olusola O.2025-07-042025-07-042019Nwaogu, H. O. et al. (2019). Evaluation of Innovation Orientation Strategy and Performance in of Paint Manufacturing Firms in Nigeria. International Organization of Scientific Research Journul oj Business and Management. 21(11); 54-60.2278-487Xhttps://repository.crawforduniversity.edu.ng/handle/123456789/360Managers of entrepreneurial firms engage in so many different entrepreneurial activities However. Entrepreneurs do not give adequate attention and commitment on issues of Innovation, such as new product development, technological, channel innovation and market oppourtunities which prompt entrepreneurship innovativeness. This study evaluated the effect of innovation orientation strategy on performance of paint manufacturing firms in Lagos state with special reference to quoted paint manufacturing firms in Lagos state, Nigeria.enArticle