Esuh Ossai-Igwe Lucky2025-05-262025-05-262012-03Esuh, O-I. L. (2012). The Misconception on Small Business Survival during Economic Downturn. Advances in Asian Social Science. 1(1); 1-3.https://repository.crawforduniversity.edu.ng/handle/123456789/190Although, SMEs have been seen as an indispensable tool for economic recovery, however many still belief that small businesses do not survive during economic downturn. “This is a common misconception that is not generally true. Solidly run small businesses actually hold their own during downturns”. As a result of this, the paper explores the small businesses survival during economic downturn. Finally, the paper highlights some measures that could assist the small businesses in surviving economic downturn.enArticle