Kesinro Olalekan RasheedOyeyemi Sunday OlufemiMorakinyo Dauda Ayodele2025-05-202025-05-202018-08-31Kesinro, O. R, Oyeyemi, S. O, and Morakinyo, D.A.(2018). Perceived Risk and Online Shopping Ineffectiveness in Retail Industry of Lagos State, Nigeria. International Journal for Innovative Research in Multidisciplinary Field. 4(8);10-17.2455-0620https://repository.crawforduniversity.edu.ng/handle/123456789/167The pace and rate of online shopping is slow in Nigeria despite the rising population of Internet users. The traditional shopping of visiting the store is still the Nigerian consumer culture which seems not to give way for online shopping, especially in developed countries. Research appears insufficient on online shopping on developing countries like Nigeria and limited understanding of the underlying factors that affect its acceptance. The objective of the paper was to examine the perceived risk of online shopping in retail industry in Lagos State, Nigeria. The survey was conducted on 240 stratified sample selected students from the Computer Science departments of the state-owned tertiary institutions in Lagos, Nigeria. The instrument used was validated and a reliability co-efficient value of 0.77 was determined. Findings revealed some challenges militating against adoption of online shopping in Nigeria’s retail industry. These include consumers distrust, security and fraud risk, perceived risk and low level computer literacy. These challenges have led to the slow adoption of online shopping in Nigeria. The study recommends that online shopping vendors should embark on awareness and reorientation to break the entrenched traditional shopping habits of Nigerian consumers; governments should sensitize the general public on the importance and benefits of the Internet adoption government, should partner with the local personal computer (PC) manufacturers to make PC ownership affordable; and should make laws such as cyber-crime law that protect online shoppers.enArticle