Oyeneye Temitope EstherAdu Cecilia AdurayemiOyeneye Olusegun Taiwo2026-09-112026-09-112026Oyeneye, T. E., Adu, C. A., and Oyeneye, O. T. (2026). Sales Growth and Financial Performance of Listed Consumer Goods Firms in Nigeria. Crawford Journal of Economics and Management. 3(1); 96-107.31216943https://repository.crawforduniversity.edu.ng/handle/123456789/1440This study examined the influence of sales growth on the financial performance of listed consumer goods firms in Nigeria. The objective was to determine how sales growth shapes key performance indicators such as return on equity, return on assets, and net profit margin. An ex post facto research design was adopted, and purposive sampling technique was used to extract data from the Annual Reports and Accounts of fifteen (15) listed consumer goods firms selected from the twenty-one (21) firms on the Nigerian Exchange. The study covered a ten-year period from 2014 to 2023. Prior to estimation, relevant diagnostic tests were conducted to ensure the validity and reliability of the regression model. Panel data was employed to assess the extent to which sales growth affects the financial performance of the sampled firms. The findings indicated that sales growth has a positive and statistically significant effect on return on equity. Conversely, no significant relationship was found between sales growth and return on assets or net profit margin. Based on these outcomes, the study recommends that consumer goods firms in Nigeria strengthen operational efficiency strategies to enhance cost control and optimize resource utilization.enArticle