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Welcome to CRUSpace, The Institutional Repository of Crawford University. A collection of theses, articles,books, videos, images, lectures, papers, data sets, and all types of digital content originating from Crawford University, Nigeria. This repository is managed by the University Library
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Product Package as Determinant of Brand Loyalty in Food and Beverages Markets of Lagos State, Nigeria
(American Journal of Marketing Research, 2015) Kesinro Olalekan Rasheed
The main objective of the study is to determine the relationship between package design and brand loyalty in FMCGs markets of Lagos State, Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food and beverages products were proportionally sampled across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The results of the study revealed that package design significantly influence customer involvement in a brand (p < 0.05, r = 0.320; 0.289; 0.291; 0.368; 0.363) in the food and Beverages Industry and this could be achieved through effective choice of label information, logo, brand size and shape. The study however, recommended that marketing practitioners must ensure that product package is consumer – friendly, package design must be done to enhance adequate sensory pleasure and stimulation, aesthetic components should be soothing for the consumers eyes, brand label and logo should be simplified and contain accurate information.
Psycho-Social Implications of Divorce and Single parenthood On Some Nigerian Women
(Ilorin Journal of Sociology, 2012-12) Kesinro Olalekan Rasheed; Akinlotan Raymond Adeniyi; Abisoye Amos Olatunde
The purpose of this study is to examine the well-being of female divorcees and single-parents both psychologically and socially. There was an attempt to compare both variables, i.e. the differences or likeness in divorce and single-motherhood. The findings of this study will expose the horrors and dangers associated with divorce for the divorced women and single-mothers. It will further throw light into the agonies of divorce and act as deterrent to potential divorcees and single-mothers. The findings will no doubt form empirical evidences for marital counseling. Sample size of eighty (80) participants was purposively selected from two major cities in Nigeria (Lagos and Ibadan), The instrument for data collection was the D. and S. self-rating scale for measuring self-concept, social-interaction; depression level: and child-caring pattern. It was constructed and validated by the researchers under guidance of experienced psycho-metricians in the areas. Pertinent suggestions were made for further research and the generalizability of these findings highlighted. In conclusion, the paper examined the role adjustment necessary to the functioning of a household by comparing involvement in specific tasks before separation and after becoming single parents. These tasks included meal preparation, dishwashing, ironing, grocery shopping, and house cleaning. It was set to find how the single-parent fathers were able carry out these home making activities.
Conflict and Crisis Management: Rethinking Techniques and Strategies
(Cultural & Psycho-Social Perspective of Conflict Management, 0000) Kesinro Olalekan Rasheed; Akinlotan Raymond Adeniyi; Fatumbi Oladotun M
Conflict Is not a new incidence in modern political, social, economic and cultural settings. Indeed, conflict is as old as human history organised human activities. However, in today's society, characierised by rapid social, political, economic, technological and cultural changes, almost all institutions and establishments are threatened by the nature, magnitude and frequency of individual as well as group conflicts. A clear understanding of the concept is necessary would he helping the analysis of the causes, consequences and eventual management, control, resolution and regulation of conflicts. The paper discusses one of the most sensitive issues associated with human societies within her geopolitical settings. This could be within hierarchy of social class in a heterogeneous society in which there are marked distinctions of class strata or within a homogeneous society in which philosophical adherence to customary norms has become the rule rather than the exception. Conflict Is a socio-political occurrence that is based on an evaluation of ideological options, choice and value system in a particular socio-political setting. In the process of weighing the options in the ideology problem, there is the inherent psychological effect of cost and benefit of the causes of the crisis especially when one of those causes becomes deterrent to solving the problem. The paper is divided into three parts: the concept of conflict, crisis and disorder; mode of conflicts in Nigerian socio-political system; and the sources, functions and management of conflict.
An evaluation of packaging attributes and perceived value of Food and Beverages products in Lagos State, Nigeria
(Australian Journal of Social Science Research, 0000) Kesinro Olalekan Rasheed
The main focus of the study is to explore and investigate how product packaging could be a determinant of value in the Food and Beverages markets in Lagos State of Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food products across the entire 20 local government areas of the state were proportionally sampled. Questionnaire was the main instrument of data collection, rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product Moment correlation (r) and Simple Regression Analysis. The findings revealed that product package has significant effect on consumer value perception of a brand (p < 0.05, r = 0.262; 0.194; 0.352; 0.283; 0.401) and that packaging value perception is caused by functional and quality attributes of products. It was therefore suggested that manufacturing companies should establish close relationships with their customers and incorporate them into the value chain.
Crawford Journal of Economics and Management
(2026) Crawford Journal of Economics and Management