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Welcome to CRUSpace, The Institutional Repository of Crawford University. A collection of theses, articles,books, videos, images, lectures, papers, data sets, and all types of digital content originating from Crawford University, Nigeria. This repository is managed by the University Library
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Marketing of Library Resources and Services for Enhanced Utilization Among Undergraduate Students in Ogun State University Libraries.
(Bibliotheca: International Journal of Library and Information Science, 2025-12) Nwaogu Humphrey Oguchinalu; Lamidi Abel Dare
Marketing of library resources and services has become a vital approach for promoting awareness, engagement, and effective utilization among undergraduate students in Nigerian universities. This study examined the marketing practices adopted by Ogun State University Libraries and their influence on students’ utilization of resources and services. A descriptive survey design was employed, and data were collected from 210 professional and paraprofessional library staff using a validated instrument titled Marketing of Library Resources and Services Questionnaire (MLRSQ). Descriptive statistics including mean and standard deviation were used for data analysis. Findings revealed that electronic databases, institutional repositories, and current awareness services were the most actively marketed, while reprographic and user education services received less attention. Social media platforms, library websites, and lecturer collaborations emerged as the most frequently used marketing strategies, though implementation was at a moderate level. The major challenges identified included inadequate internet connectivity, insufficient funding, and limited professional marketing skills. The study concludes that while marketing efforts in Ogun State University Libraries have improved visibility, underutilization persists due to weak infrastructural and institutional support. The study recommends strengthening digital marketing infrastructure, formulating clear marketing policies, enhancing funding among others to foster sustainable utilization of library resources and services among undergraduate students.
Role of Information Retrieval Tools in Utilization of Library Resources for Improved Academic Performance Among Undergraduate Students in Moses Orshio Adasu University Library School, Makurdi, Benue State
(International Journal of Information Resource Management, 2025) Nwaogu Humphrey Oguchinalu; Oche Nathaniel Agbo
This study investigates the role of Information Retrieval Tools (IRTs) in the utilization of library resources and their influence on academic performance among undergraduate students in the Department of Library and Information Science at Moses Orshio Adasu University, Makurdi. Implications for the University Library. Guided by the Technology Acceptance Model (TAM),the research adopted a descriptive survey design and employed a census approach involving 218 400level final-year students during the 2020/2021 academic session. Data were collected using a structured questionnaire and analyzed using descriptive statistics such as frequency counts, mean, and standard deviation. Findings revealed a generally high level of awareness and usage of basic IRTs like OPAC and bibliographic databases. However, advanced tools such as discovery systems and federated search engines recorded lower levels of awareness and utilization. The
study further established a positive relationship between the utilization of library resources and academic performance, highlighting the academic benefits of effective library engagement. Major challenges identified include poor internet access, insufficient training, and limited ICT infrastructure, all of which hinder optimal utilization of retrieval tools. Based on these findings, the study recommends the organization of regular training and awareness programs, integration of IRT utilization into academic activities, and infrastructural improvements in library services. These recommendations aim to enhance students’ retrieval competencies, promote effective library use, and support academic excellence. The study contributes valuable insights into optimizing library services to meet the evolving research and learning needs of university students.
Digital literacy skills and competencies for effective research activities by library and information science postgraduate students in public universities in South-East, Nigeria
(Library and Information Perspectives and Research, 2025) Nwaogu Humphrey Oguchinalu; Ngwuchukwu M. N.
This study investigated the digital literacy skills and research competencies required for effective research activities among library and information science (LIS) postgraduate students in public universities in South-East, Nigeria. Adopting a descriptive survey research design, the study covered 319 postgraduate LIS students across federal and state universities in Abia, Anambra, Ebonyi, Enugu, and Imo states. Data were collected using a validated questionnaire and analysed using frequencies, percentages, mean, and standard deviation. Findings revealed that while basic digital facilities such as internet access, email applications, and productivity tools were available and used to a high extent, advanced research tools like reference managers, data analysis software, digital collaboration platforms, and content creation tools were poorly utilised. Major challenges identified include lack of funding, inadequate ICT training, inconsistent internet connectivity, low motivation, and limited institutional support. Furthermore, students showed moderate proficiency in information retrieval and basic digital operations but lacked competence in managing academic databases, using research support technologies, and adapting to emerging digital environments. The study concludes that while LIS postgraduate students in public universities in South-East, Nigeria have access to basic digital tools and possess foundational digital skills, their proficiency in advanced research competencies remains low. The study recommended integrated digital literacy programmes within LIS curricula; funding and support, awareness and motivation, 24/7 digital access and policy implementation; ultimately, fostering digital competencies among LIS students is crucial for enhancing research quality and ensuring readiness for a digital academic landscape.
An assessment of the professional competencies necessary for the Fourth Industrial Revolution (4IR) era among library personnel in universities in Southwestern Nigeria
(Journal of Library Services and Technologies, 2025) Nwaogu Humphrey Oguchinalu; Ozonuwe Opene Sunday; Mohammed Maina Lawan
This study explored the competency gaps and development strategies necessary for librarians to remain relevant and effective within the Fourth Industrial Revolution (4IR) context. Employing a descriptive survey design, the study sampled 127 library personnel from three selected universities: University of Lagos, Olabisi Onabanjo University, and Covenant University. Data were collected using a structured questionnaire Findings revealed that while library staff rated themselves as proficient in areas such as digital library systems and the use of AI tools, significant gaps remained in data management, interdisciplinary research collaboration, and comprehensive understanding of 4IR-related competencies. A majority (54.3%) of respondents acknowledged a discrepancy between their current skill sets and the demands of 4IR, with 66.1% indicating a need for further training. Furthermore, only 44.1% perceived their institutions as supportive of continuous professional development. Notably, most library staff held lower academic qualifications (BLIS, HND), with relatively few possessing advanced degrees such as MLS or PhDs, thereby limiting their capacity to lead digital transformation efforts. The study concluded that academic librarians in Southwestern Nigeria must engage in strategic, ongoing upskilling to address competency gaps and meet the changing demands of the profession. It recommended institution-led initiatives including targeted training programmes, enhanced institutional support mechanisms, incentives for postgraduate education, mentorship schemes, and access to customised digital learning platforms. Such interventions are vital to aligning librarian competencies with the technological imperatives of the Fourth Industrial Revolution, and to positioning academic libraries as active contributors to innovation in higher education.
Brand Recognition and Impulse Buying Behaviour of Automotive Lubricants in Lagos State, Nigeria
(European Journal of Business, Economics and Accountancy, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Akinsunmi Adedayo Sydney
Brand recognition is an awareness level that reveals consumers’ ability to confirm prior exposure to a brand when given a cue. This study addressed the challenges of brand recognition as a determinant of customer impulse buying behaviour in the automotive lubricants markets of Lagos State, Nigeria. The study employed a descriptive survey design to examine 2, 824, 047 vehicle owners registered with the Lagos State Motor Vehicle Administration Agency (MVAA) between 2003- 2013. The sample size determination for a finite population as expressed by Krejcie and Morgan (1970) and used by Research Advisors (2006) was used to draw a sample of 1,890auto- technicians through the proportionate sample technique (a variant of stratified sampling method) to reflect the proportions of auto technicians in each of the 20 local government areas of the state. A research questionnaire was constructed, validated and administered to obtain the primary data. The Factor Analysis, Simple Regression Analysis and Pearson Product Moment Correlation (r) statistical techniques were used to test the hypothesis. The findings of the study revealed that there is significant relationship between brand recognition and impulse buying behaviour (p < 0.05, R= 0.786, R2= 0.618). It was concluded that high levels of awareness positively influence the choice of lubricants by consumers. The study therefore recommends that marketers of lubricants should develop innovative packaging strategies that will appeal to and attract consumers in an exceptional way to trigger impulse buying.