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Welcome to CRUSpace, The Institutional Repository of Crawford University. A collection of theses, articles,books, videos, images, lectures, papers, data sets, and all types of digital content originating from Crawford University, Nigeria. This repository is managed by the University Library
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Wage Inequality and Work Performance in The Food Industry of Ogun State, Nigeria
(European Journal of Research and Reflection in Management Sciences, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Elueze Chidinma
This study examines wage inequality on work performance in the food industry of Ogun State of Nigeria with Unilever Nigeria Plc, a multinational company, as a case study. The main objective of the study was to investigate the effect of skill and training on wage differentials and determine the effect of wage disparity on the employees’ performance in the food manufacturing companies/organizations. Questionnaire was the main instrument for data collection and analysed using Chi-Square statistical method with the aid of SPSS software. 122 copies of questionnaires were returned from a sample of 150, representing 81.33% response rate which is adjudged to be adequate for analysis. The findings of the study showed that skill and training do not have significant effect on wage differentials ( X 2 =59.756,df =45,p < 0.05).
Effect of Product Package on Brand Involvement in Consumer Goods Markets of Lagos State Nigeria
(American Journal of Marketing Research, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Akinsunmi Adedayo Sydney
The objective of this study is to investigate the relationship between package design and customer involvement in brand using the Food and Beverages Industry of Lagos State, Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food products were proportionally sampled across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The results of the study revealed that package design significantly influence customer involvement in a brand (p < 0.05, R = 0.501; R2 = 0.251) and this can be achieved through effective choice of label information, logo, brand size and shape which are all ingredients and attributes of good package design for a brand. It was recommended that aesthetic components of the product package should be soothing for the eyes of the consumers to enhance good point – of – purchase appearance.
Product Package as Determinant of Brand Loyalty in Food and Beverages Markets of Lagos State, Nigeria
(American Journal of Marketing Research, 2015) Kesinro Olalekan Rasheed
The main objective of the study is to determine the relationship between package design and brand loyalty in FMCGs markets of Lagos State, Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food and beverages products were proportionally sampled across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The results of the study revealed that package design significantly influence customer involvement in a brand (p < 0.05, r = 0.320; 0.289; 0.291; 0.368; 0.363) in the food and Beverages Industry and this could be achieved through effective choice of label information, logo, brand size and shape. The study however, recommended that marketing practitioners must ensure that product package is consumer – friendly, package design must be done to enhance adequate sensory pleasure and stimulation, aesthetic components should be soothing for the consumers eyes, brand label and logo should be simplified and contain accurate information.
Product Package as Determinant of Brand Loyalty in Food and Beverages Markets of Lagos State, Nigeria
(American Journal of Marketing Research, 2015) Kesinro Olalekan Rasheed
The main objective of the study is to determine the relationship between package design and brand loyalty in FMCGs markets of Lagos State, Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food and beverages products were proportionally sampled across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The results of the study revealed that package design significantly influence customer involvement in a brand (p < 0.05, r = 0.320; 0.289; 0.291; 0.368; 0.363) in the food and Beverages Industry and this could be achieved through effective choice of label information, logo, brand size and shape. The study however, recommended that marketing practitioners must ensure that product package is consumer – friendly, package design must be done to enhance adequate sensory pleasure and stimulation, aesthetic components should be soothing for the consumers eyes, brand label and logo should be simplified and contain accurate information.
Psycho-Social Implications of Divorce and Single parenthood On Some Nigerian Women
(Ilorin Journal of Sociology, 2012-12) Kesinro Olalekan Rasheed; Akinlotan Raymond Adeniyi; Abisoye Amos Olatunde
The purpose of this study is to examine the well-being of female divorcees and single-parents both psychologically and socially. There was an attempt to compare both variables, i.e. the differences or likeness in divorce and single-motherhood. The findings of this study will expose the horrors and dangers associated with divorce for the divorced women and single-mothers. It will further throw light into the agonies of divorce and act as deterrent to potential divorcees and single-mothers. The findings will no doubt form empirical evidences for marital counseling. Sample size of eighty (80) participants was purposively selected from two major cities in Nigeria (Lagos and Ibadan), The instrument for data collection was the D. and S. self-rating scale for measuring self-concept, social-interaction; depression level: and child-caring pattern. It was constructed and validated by the researchers under guidance of experienced psycho-metricians in the areas. Pertinent suggestions were made for further research and the generalizability of these findings highlighted. In conclusion, the paper examined the role adjustment necessary to the functioning of a household by comparing involvement in specific tasks before separation and after becoming single parents. These tasks included meal preparation, dishwashing, ironing, grocery shopping, and house cleaning. It was set to find how the single-parent fathers were able carry out these home making activities.