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Welcome to CRUSpace, The Institutional Repository of Crawford University. A collection of theses, articles,books, videos, images, lectures, papers, data sets, and all types of digital content originating from Crawford University, Nigeria. This repository is managed by the University Library
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Executive Competency and Sustainability of Family-Owned Enterprises in Lagos and Ogun States Nigeria
(Imperial Journal of Interdisciplinary Research, 2017) Kesinro Olalekan Rasheed; Adedayo Simon Adedare,; Fatunmbi Oladotun Muideen
The main objective of the study is to determine executive competency on sustainability of family-owned business in Lagos and Ogun States of Nigeria. The descriptive research design was used to study 1,806 family-owned businesses registered in Lagos and Ogun states (NAMSE, 2012). The stratified sampling method was used to select 327 enterprises from the two states. Questionnaire was the main instrument for data collection measured on a 5-point Likert scale from Strongly Agree to Strongly Disagree. Data were analysed using the Pearson’s Correlation statistical technique with the aid of SPSS software. The study reveals that executive competency significantly affect sustainability of family-owned business (r = 0.93; p<0.01) and therefore recommends that family members should be willing to transit into new and different roles in order to gain the big picture and be involved in corporate policy and planning to enhance better awareness of business needs and have access to opportunities in order to develop effective succession strategies. This will clearly help to articulate that competent and high performing employee, irrespective of being a family or nonfamily person to be picked as the successor.
Customer Brand Commitment: An Empirical Evidence from FMCGS Markets of Lagos State Nigeria
(Journal of Research in Humanities and Social Sciences, 2017) Kesinro Olalekan Rasheed; Ojo James Olanipekun
The study is an empirical analysis of consumer brand commitment in the food industry of Lagos State, Nigeria. The descriptive survey design was adopted to examine 17,552,940 consumers of packaged products in Lagos State (Lagos State Bureau of Statistics, 2005). The proportionate sampling technique (a variant of stratified sampling method) was used to draw a sample of 2,500 consumers across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. 2374 copies of questionnaire were successfully returned representing a response rate of 94.96%. Data were analysed using the descriptive statistical techniques of Percentiles with the aid of SPSS software. The result of the study reveals that consumer brand commitment influence consumer behaviour in the food industry. The study recommends that marketers should strive to develop or design brand packages that enhance consumer emotional and social attachments to a brand during purchase situations.
Control Systems, Fraud Minimization and Organisational Compliance in the Downstream Sector of Nigerian Oil and Gas Industry
(Imperial Journal of Interdisciplinary Research, 2017) Kesinro Olalekan Rasheed; Adenugba Adesoji Adetunji; Ige Abayomi Akinyemi
The study examines the effect of control systems on fraud minimization and organizational compliance in the downstream sector of the Nigerian oil and gas industry. The study adopts the descriptive survey design. 103 respondents were randomly selected from 1,027 employees of Oando Plc in Lagos, Nigeria. Questionnaire was the main instrument for data collection measured on a 6 point Likert scale. Regression and Correlation statistical techniques were used to analyze the data. The results revealed that control systems significantly affect fraud minimization (r2 =0.254, F(1, 76) = 25.903)and also enhance organisational compliance (r = 0.513, p< 0.05) in the downstream sector of the Nigerian oil and gas industry. The study recommends that more employees be trained on risk and fraud detection and management strategies to enhance ethical and professional standard practice and also encourage usage of modern security equipments to protect sensitive data.
New Product Development and Consumer Brand Adoption in SMEs Manufacturing Industry in Ogun State Nigeria
(International Journal of Economics & Management Sciences, 2018) Kesinro Olalekan Rasheed; Adenugba Adesoji Adetunji; Ademilua A. V.
The study examines the effect of New Product Development strategies on Consumer Brand Adoptionin SMEs in the manufacturing industry in Ogun State, Nigeria. The main objective of the study is to determine the relationships between brand physical attributes, buyer behaviour, market pre-testing strategy, product adoption, marketing planning policy and competitive edge of SMEs products in Ado-odo/Ota Local Government Area of Ogun State, Nigeria. The research design is the descriptive survey and data were gathered through a well-structured questionnaire rated on a 6-point Likert scale of Strongly Agree to Strongly Disagree. The population of the study comprised 240 owner managers and employees of selected companies presumed to host most of the SMEs in the state. The simple random sampling technique was used to select a sample of 150 individuals. 134 copies of the questionnaire were returned and analyzed using the percentile and simple regression statistical techniques. The study reveals that Man physical attributes of SMEs products have significant weak relationship with buyer behaviour (R=0.333; p<0.05); there is significant moderate relationship between market pre-testing strategy and adoption of product (R=0.342; p<0.05) and there is significant but weak relationship between marketing planning policy and improve competitive edge of SMEs products (R=0.125, p<0.05). The study recommends that small businesses periodically review the techniques employed in product development to enhance brand image and consumer expectation that guarantee consumer loyalty.
Leader- Unconscious Bias and Task Accomplishment in Manufacturing Business Organisations In Ogun State Nigeria
(International Journal for Innovative Research in Multidisciplinary Field, 2018) Kesinro Olalekan Rasheed; Adeleke Adedeji Abraham; Abisoye, Olutunde Amos
The paper examines leader-unconscious bias and task accomplishment in manufacturing business organizations in Ogun state, Nigeria. The descriptive survey research design was adopted while the simple random sampling technique was used to draw a sample of 120 respondents. Questionnaire was the main instrument for data collection, measured on a 6-point Likert Scale. 120 copies of questionnaire were administered with a response rate of 75.8%. Data collected were analyzed using the descriptive statistical techniques of Percentiles and Pearson Correlation with the aid of Statistical Package for Social Sciences (SPSS) software for editing and encoding. The result shows that there is a very weak negative relationship between leader-unconscious and task accomplishment among employees of organization in the industrial estate (R = 0.273, p < 0.05). The study recommends that leaders must demonstrate commitment towards equality and diversity in workforce and ensure absence of unconscious biases and discrimination on ethnic, gender, religion, age or any other ground.