Browsing by Author "Adu Cecilia Aduragbemi"

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    Entrepreneurial Marketing and SMEs Performance in Lagos State, Nigeria
    (Imperial Journal of Interdisciplinary Research, 2016) Kesinro Olalekan Rasheed; Ogunlusi Gbenga; Adu Cecilia Aduragbemi
    The main objective of the study is to examine the effect of entrepreneurial marketing on organizational performance among Small and Medium Enterprises (SMEs) in Lagos State, Nigeria. The study is significant because of its relevance to capacity building for young entrepreneurs in developing appropriate marketing strategies and skills to enhance organizational performance of SMEs in Lagos State and the country at large. The study employed a descriptive survey research design. The population comprised 100 owners of SMEs in Badagry Local Government Area of Lagos State. Total enumeration sampling technique was used by adopting the 100 SMEs as sample. Questionnaire was the main measuring instrument while Chi-Square statistical technique was used to test the hypothesis. The findings revealed that there is significant relationship between entrepreneurial marketing and organizational performance of SMEs (X2 = 87.35, p<0.05; Crammer V =0.72, p<0.05) .The study assists young entrepreneurs to be better equipped/conversant and appreciate modern marketing strategies/techniques to boost their entrepreneurial capabilities in running their businesses. It was therefore recommended that young and upcoming entrepreneurs should be compelled to train and be abreast of modern marketing techniques/ strategies before the establishment of their businesses for better understanding of marketing problems and challenges.