Browsing by Author "Kesinro Olalekan Rasheed"

Now showing 1 - 7 of 7
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    An Empirical Analysis of Dominant Awareness Levels as Catalyst for Consumer Loyalty in the Automotive Lubricants Industry of Lagos State Nigeria
    (Noble International Journal of Business and Management Research, 2017) Kesinro Olalekan Rasheed; Ojo James Olanipekuna
    The study examines the empirical analysis of Dominant Awareness Levels as a catalyst for Consumer Loyalty in the automotive lubricants markets of Lagos State, Nigeria. The study adopted the descriptive survey design to examine 2,824,047 vehicle owners registered with the Motor Vehicle Administration Agency (MVAA) between 2003- 2013. Stratified sampling technique was used to draw a sample of 1,890 from the 20 local government areas of the state. Questionnaire was the main instrument for data collection and the simple percentile statistical technique was used for analysis. The study reveals that there is positive relationship between Dominant Awareness Levels and Consumer Loyalty in the auto-lubricants industry and therefore recommends that marketing practitioners should design awareness techniques that clearly enhance consumer loyalty driven by brand awareness in the lubricants industry of Lagos State, Nigeria.
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    Celebrity Product-Endorsement And Customer Brand Loyalty In Foods Industry In Ogun State, Nigeria
    (Mountain Top University Journal of Humanities, Management and Social Sciences, 2023-12) Kesinro Olalekan Rasheed
    The study examines celebrity product-endorsement and customer brand loyalty in foods industry in Ogun State, Nigeria. The population of the study was 2,500 from where a sample of 150 individuals, who are consumers of household products and items produced by Nestle Nigeria Plc in Agbara Industrial Estate in Ado-Odo/Ota Local Government Area of Ogun State, Nigeria. The research design used was the survey design while a self-structured questionnaire was the main instrument for data collection. Data analysis tools are Percentages, Correlation and Regression statistical techniques for data analysis. The study revealed that there is a weak positive relationship between celebrity product endorsement and consumer brand appeal (r =0.206, p<0.05), that there is a very weak positive relationship between celebrity overshadowing and consumer purchase intention (r = 0.060, p<0.05) and that there is a weak positive relationship between celebrity trap and consumer brand trust (r = 0.076, p<0.05) among consumers of household products and items produced in the foods industry. The study recommends that marketing practitioners should come up with celebrity product-endorsement strategies and develop capacity to benefit from celebrity endorsed product campaigns to influence purchase decisions. Also design use of appropriate celebrities to avoid celebrity-trap that will guarantee brand trust in the consumer goods markets. Again, that marketing environment should be constantly monitored to enhance brand survival especially in highly competitive consumer goods markets that will enhance customer brand loyalty in foods industry.
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    Contributory Pension Reforms and Employee Risk Perception in the Banking Industry of Lagos State Nigeria.
    (World Wide Journal of Multidisciplinary Research and Development, 2018) Abisoye Olutunde Amos; Oguntuase Ruth Olayemi; Kesinro Olalekan Rasheed
    The paper examines contributory pension reforms and risk perception in the banking industry of Nigeria of Lagos State, Nigeria. The descriptive survey research design was adopted while the simple random sampling technique was used to draw a sample of 361 respondents. Questionnaire was the main instrument for data collection, measured on a 6-point Likert Scale. 361 copies of questionnaire were administered with a response rate of 60.94%. Data collected were analyzed using the descriptive statistical techniques of Percentiles and Pearson Correlation with the aid of Statistical Package for Social Sciences (SPSS) software for editing and encoding. The result shows that contributory pension reforms significantly affect risk perception among employees of commercial banks in Lagos metropolis, Nigeria (R = 0.982, p < 0.05). The study recommends that the management of commercial banks and other financial institutions should ensure continuous and adequate training of personnel to aid innovative, creative and efficient pension management strategies to improve employee welfare.
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    Financial Leverage and Firms’ Value: A Study of Selected Firms in Nigeria
    (European Journal of Research and Reflection in Management Sciences, 2016) Kesinro Olalekan Rasheed; Adenugba Adesoji Adetunji; Ige Abayomi Akinyemi
    The main objective of this study is to determine the relationship between financial leverage and firms’ value, as well as evaluate the effect of financial leverage on firms’ value. A sample of 5 firms listed on Nigerian Stock Exchange (NSE) for a period of 6 years from2007-2012 was used. Data were sourced from annual reports of selected firms. The Ordinary Least Square (OLS) statistical technique was used for data analysis and hypothesis testing. The study revealed that there is significant relationship between financial leverage and firms’ value and that financial leverage has significant effect on firms’ value. The study concludes that financial leverage is a better source of finance than equity to firms when there is need to finance long-term projects. However, various economic factors may have despicable effects on the profitability of Nigerian firms, as such the use of debt financing in such firms may yield negative impact such as bankruptcy as well as low firm value. The study therefore recommends that financial leverage be optimized by firms to aid maximization of firms’ value.
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    Housing Finance and Mortgage Service Delivery in Lagos State Nigeria
    (World Wide Journal of Multidisciplinary Research and Development, 2018) Kesinro Olalekan Rasheed; Oguntuase Ruth Olayemi; Adenugba Adesoji Adetunji
    The paper examines housing finance and mortgage service delivery in Lagos State, Nigeria. The descriptive survey research design was adopted while the simple random sampling technique was used to draw a sample of 180 respondents that are senior management staff from the mortgage banks in the state. Questionnaire was the main instrument for data collection, measured on a 5-point Likert Scale. Data collected were analyzed using the descriptive statistical techniques of Percentiles and Pearson Correlation with the aid of Statistical Package for Social Sciences (SPSS) software for editing and encoding. The result shows that there is a strong positive relationship between joint effect of housing finance, housing cost and government housing policy and mortgage service delivery (R = 0.845, p < 0.05). The study recommends that Mortgage Finance Institutions/Managers should recognize that the synergy among all the stakeholders to enhance adequate provision of housing infrastructures across the state and the entire country at large.
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    Penetration Product Pricing And Consumer Value Perception In Fast-Moving-Consumer-Goods (FMCGs) Markets In Lagos State Nigeria
    (Mountain Top University Journal of Humanities, Management and Social Sciences, 2023-12) Kesinro Olalekan Rasheed
    The study examined penetration product pricing and consumer value perception in Fast-Moving-Consumer-Goods (FMCGs) markets among consumers of household items and products in Ikeja Local Government Area of Lagos State in Nigeria. From a population of 648,720, a sample of 156 individuals presumed to be consumers of household items/products. The research design is the survey design while a self-structured questionnaire is the main instrument for data collection. Data analysis instruments are Percentages, Correlation and Regression statistical tools for data analysis. The study revealed that there is a significant relationship between penetration product pricing and buyer expectation in FMCGs (r =0.380, p<0.05), penetration product pricing significantly affect brand trust in FMCGs (r = 0.485, p<0.05) and penetration product pricing significantly influence brand image in FMCGs (r = 0.815, p<0.05) among consumers of household products and items. The study recommends that marketing practitioners must design strategies that will enhance capturing and effective management of consumer expectations of their market offerings. They should develop capacity to enhance consumer trust and involvement in their products. Marketing practitioners should also design appropriate pricing strategies that is not at variance with the perceived product values to guarantee brand equity among consumers and constantly monitor the markets to enhance brand survival especially in highly competitive consumer goods markets.
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    Perceived Risk and Online Shopping Ineffectiveness in Retail Industry of Lagos State, Nigeria
    (International Journal for Innovative Research in Multidisciplinary Field, 2018-08-31) Kesinro Olalekan Rasheed; Oyeyemi Sunday Olufemi; Morakinyo Dauda Ayodele
    The pace and rate of online shopping is slow in Nigeria despite the rising population of Internet users. The traditional shopping of visiting the store is still the Nigerian consumer culture which seems not to give way for online shopping, especially in developed countries. Research appears insufficient on online shopping on developing countries like Nigeria and limited understanding of the underlying factors that affect its acceptance. The objective of the paper was to examine the perceived risk of online shopping in retail industry in Lagos State, Nigeria. The survey was conducted on 240 stratified sample selected students from the Computer Science departments of the state-owned tertiary institutions in Lagos, Nigeria. The instrument used was validated and a reliability co-efficient value of 0.77 was determined. Findings revealed some challenges militating against adoption of online shopping in Nigeria’s retail industry. These include consumers distrust, security and fraud risk, perceived risk and low level computer literacy. These challenges have led to the slow adoption of online shopping in Nigeria. The study recommends that online shopping vendors should embark on awareness and reorientation to break the entrenched traditional shopping habits of Nigerian consumers; governments should sensitize the general public on the importance and benefits of the Internet adoption government, should partner with the local personal computer (PC) manufacturers to make PC ownership affordable; and should make laws such as cyber-crime law that protect online shoppers.