Browsing by Author "Ogunlusi Gbenga"

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    Debating Anchor University’s Vision Frameworks as Syntax of Social Semiotics
    (Anchor University Journal of Humanities, Management and Social Sciences, 2023-12) Ogunlusi Gbenga; Dalamu Taofeek O
    This study examined the meaning potentials integrated in the communicative devices employed to promote the vision of Anchor University, Lagos (AUL). Six different posters, available within the AUL campus, served as the subjects of analysis. In order to deduce appropriate semantic values from the posters, the concepts of Theme/Rheme and Compositional Meaning were mechanisms of elucidating the AUL vision posters. Specifically, Theme/Rheme provided a platform for the analysts to account for the frequencies of the lexemic structures operationalised to fulfil the vision intention. The study revealed the support of: wordings such as ...Raising worthy leaders, Be a responsible member of the AUL community, and Become self-reliant practitioners; and pictures such as young graduates – male and female – and gold medals to entice the public to consider AUL as the option. The communications propagated direct gazes observable in three of the data samples (POS 1, POS 3, and POS 5) analysed in this work. These gazes demand from the audience an choose AUL as the institution of first choice, considering the gazes as compelling viewers to appreciation of the results of the vision’s application on students. The colours of purple, blue, and white – symbols of confidence, intelligence, royal dominance, and holiness governed the communications to illuminate exemplary lives in the AUL community. Thus, as this study has expounded the nitty-gritty of AUL’s vision modes, it could be suggested that scholars could attempt to explain the visions of institutions; such endeavours could exemplify hidden meaning potentials of several institutions’ visions for better understanding of their values, treasures, and principles.
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    Talent Retention Strategies and Employees’ Behavioural Outcomes: Empirical Evidence from Hospitality Industry
    (Business: Theory and Practice, 2019) Ogunlusi Gbenga; Ohunakin Folakemi; Adeniji Anthonia Adenike; Igbadumhe Friday; Salau Odunayo Paul; Sodeinde Adekunle Gabriel
    To enhance the extant literature of talent retention and proffering solution to the negative employees’ behavioural outcomes of high performers in hospitality industry, this study investigates the influence of talent retention strategies (training and development, and job security) on employees’ behavioural outcomes (employee job performance and employee job commitment) in Nigeria’s hospitality industry. Pen and paper questionnaire was used for gathering quantitative data among 312 frontline employees working in the selected 5-star hotels in Nigeria. Descriptive statistics, Confirmatory Factor Analysis (CFA), Structural Equation Modelling (SEM) and Path analysis were used to establish the mean, standard deviation, measuring instrument reliability, convergent, divergent and test of hypotheses respectively. The outcomes showed significant role of these retention strategies on employees’ behavioural outcomes. This implies that, management should show consistent support for the career development and economic stability of their workforce, and most especially the professionals. This is highly important for gaining their full attention and positive workplace behaviour. This will create positive employer’s branding, generate knowledge transfer, strengthen succession plan and retain top talents.
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    Transitivity: Projecting Advertising Discourse as a Nation-Building Mechanism in Nigeria
    (ALÓRE: Ilorin Journal of the Humanities, 2021) Ogunlusi Gbenga; Dalamu Taofeek O
    This study investigated functional meaning potential in the discourses of advertising frameworks. To achieve this, eight advertisements of Ecobank, Orijin, Conoil, Chevron, ExxonMobil, Unity Bank, and Etisalat of the 2015 Nigerian Independence Day and Workers‟ Day were chosen for analysis. After the application of a sampling design to the texts, the advertisements were processed through Transitivity, enhancing the scientific computation of their structural and semantic frequencies. With a combination of qualitative and quantitative procedures, the analysis revealed general and specific meanings, where material processes such as has gone and partnered dominated the communications. Generally, a behavioural process, celebrate, a circumstantial feature of time, since then, and the active system of voice, we wish you, were deployed to stimulate readers. The study also demonstrated the spirit of association (we, our) to stimulate readers. Specifically, Ecobank rejoices with Nigerians as Conoil institutes a conquering spirit for citizens. Orijin throws critical judgment on people, while Chevron and Exxon Mobil propagate absolute commitment as fundamental to moving Nigeria forward. With Seaman’s Schnapps largely discouraging intoxication, the study suggested that the advertising industry should add moral contents to their discourses to augment nation building. Significantly, researchers-cum-students of discourse analysis will benefit from this appraisal to understand the effects of Transitivity on the nitty-gritty of advertising structures.