Browsing by Author "Okunade Joshua Kayode"

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    Nigerian National Communication Policy And The Place Of Rural Community Media
    (Hallmark University Journal of Management and Social Sciences (HUJMSS), 2020-02) Oluyemi Adekemi Abimbola; Okunade Joshua Kayode
    This study investigated the awareness and acceptability of rural community media among rural dwellers, was anchored on the development of media theory while adopting a mixed-method approach by combining quantitative and qualitative research methods. Data were obtained from a purposive and convenience sample of fifty (50) media practitioners/scholars and fifty (50) rural dwellers using questionnaires and focus group discussion (FGDs). The names of the rural communities covered are Simawa, Papa, Obadore, Odofin, Tarogun, Oke-Ralla, Ipa, Ewu-Seriki, Giwa and Iranodu in Sagamu Local Government Area of Ogun State, Nigeria. The findings from the study revealed that rural dwellers are ignorant of community media and that advocacy campaign excluded the audience at the planning stage. From the analyzed data, it was concluded that rural dwellers are willing and eager to collaborate to establish rural community media and ready to co-own a community media with other surrounding communitiesto have a medium with indigenous content and language. The findings to policy implied that urgent rework is needed on the current policy to make it need-oriented for rural dwellers and to make it facilitate the establishment of rural community media since these drive the developmental goals to appropriate quarters.