An Empirical Analysis of Dominant Awareness Levels as Catalyst for Consumer Loyalty in the Automotive Lubricants Industry of Lagos State Nigeria

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dc.contributor.authorKesinro Olalekan Rasheed
dc.contributor.authorOjo James Olanipekuna
dc.date.accessioned2025-05-20T10:29:22Z
dc.date.available2025-05-20T10:29:22Z
dc.date.issued2017
dc.description.abstractThe study examines the empirical analysis of Dominant Awareness Levels as a catalyst for Consumer Loyalty in the automotive lubricants markets of Lagos State, Nigeria. The study adopted the descriptive survey design to examine 2,824,047 vehicle owners registered with the Motor Vehicle Administration Agency (MVAA) between 2003- 2013. Stratified sampling technique was used to draw a sample of 1,890 from the 20 local government areas of the state. Questionnaire was the main instrument for data collection and the simple percentile statistical technique was used for analysis. The study reveals that there is positive relationship between Dominant Awareness Levels and Consumer Loyalty in the auto-lubricants industry and therefore recommends that marketing practitioners should design awareness techniques that clearly enhance consumer loyalty driven by brand awareness in the lubricants industry of Lagos State, Nigeria.
dc.identifier.citationKesinro, O.R, Ojo, J.O. (2017). An Empirical Analysis of Dominant Awareness Levels as Catalyst for Consumer Loyalty in the Automotive Lubricants Industry of Lagos State Nigeria. Noble International Journal of Business and Management Research.1(7);118-122.
dc.identifier.issn2520-4521
dc.identifier.urihttps://repository.crawforduniversity.edu.ng/handle/123456789/168
dc.language.isoen
dc.publisherNoble International Journal of Business and Management Research
dc.relation.ispartofseries1; 7
dc.titleAn Empirical Analysis of Dominant Awareness Levels as Catalyst for Consumer Loyalty in the Automotive Lubricants Industry of Lagos State Nigeria
dc.typeArticle
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