Ownership, Foreign Direct Investment and Media Digitisation in Nigeria
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Date
2020
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KIU Journal of Humanities
Abstract
In different countries of the world, irrespective of their political ideologies and econo-philosophical orientations, the media is either private or public owned and seen as public trustees. The core objective of this current study investigated the existing relationship between ownership structure and media digitization in relation to courting foreign direct investment into the sector. Employing political economy and technology determinism theory, the study adopted survey research method. Simple random sampling method with fish bowl technique was adopted to sample two media stations that participated in the study while purposive sampling method was adopted to sample 100 respondents that were media practitioners. Quantitative data was analyzed using percentage frequency distribution and chi-square. The relationship between selected independent variables (media ownership and Foreign Direct Investment) and the outcome variable (Media Digitization) was thoroughly examined. The analyses were done using cross tabulation and Chi-square tests because variable requirements in the study were qualitative or non-numeric in nature. There was a positive and significant relationship between media ownership, Foreign Direct Investment and Media Digitization with the P-value of less than or equal to 0.05
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Citation
Oluyemi, A.A. (2020).Ownership, Foreign Direct Investment and Media Digitisation in Nigeria.KIU Journal of Humanities.5(4): 55 - 69.