Customer Brand Commitment: An Empirical Evidence from FMCGS Markets of Lagos State Nigeria

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dc.contributor.authorKesinro Olalekan Rasheed
dc.contributor.authorOjo James Olanipekun
dc.date.accessioned2026-11-06T15:18:06Z
dc.date.available2026-11-06T15:18:06Z
dc.date.issued2017
dc.description.abstractThe study is an empirical analysis of consumer brand commitment in the food industry of Lagos State, Nigeria. The descriptive survey design was adopted to examine 17,552,940 consumers of packaged products in Lagos State (Lagos State Bureau of Statistics, 2005). The proportionate sampling technique (a variant of stratified sampling method) was used to draw a sample of 2,500 consumers across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. 2374 copies of questionnaire were successfully returned representing a response rate of 94.96%. Data were analysed using the descriptive statistical techniques of Percentiles with the aid of SPSS software. The result of the study reveals that consumer brand commitment influence consumer behaviour in the food industry. The study recommends that marketers should strive to develop or design brand packages that enhance consumer emotional and social attachments to a brand during purchase situations.
dc.identifier.citationKesinro, O. R., and Ojo, J. O. (2017). Customer Brand Commitment: An Empirical Evidence from FMCGS Markets of Lagos State Nigeria. Journal of Research in Humanities and Social Sciences. Vol2(1); 138-140.
dc.identifier.urihttps://repository.crawforduniversity.edu.ng/handle/123456789/1463
dc.language.isoen
dc.publisherJournal of Research in Humanities and Social Sciences
dc.relation.ispartofseries2; 1
dc.titleCustomer Brand Commitment: An Empirical Evidence from FMCGS Markets of Lagos State Nigeria
dc.typeArticle
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