Advertising and Consumer Protection in The Foods Industry in Lagos State Nigeria
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Date
2020
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Mountain Top University
Abstract
The study examines the relationship between advertising and consumers protection in the foods industry in Lagos State Nigeria the main objective is to review some ethical challenges in advertising food brands and consumer rights in Lagos State Nigeria. The research design is descriptive survey and data were gathered through a well-structured questionnaire. The population for the study consists of_ the numerous customers of Cadbury Nigeria Pie in Ikeja area of Lagos State, Nigeria out of which a sample of 120 respondents were randomly drawn. Questionnaire was the main instrument for data collection, measured on a 5-point Likert Scale. 96 copies of the questionnaire were successfully filled and returned representing response rate of 80%. Data collected were analyzed using the descriptive statistical techniques of Percentiles and Regression methods with the aid of Statistical Package for Social Sciences (SPSS) software for editing and encoding.
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Citation
Kesinro, O. R., and Ojo, J. O. (2020). Advertising and Consumer Protection in The Foods Industry in Lagos State Nigeria. Mountain Top University. Vol. 2(1).