The Misconception on Small Business Survival during Economic Downturn

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Date
2012-03
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Advances in Asian Social Science
Abstract
Although, SMEs have been seen as an indispensable tool for economic recovery, however many still belief that small businesses do not survive during economic downturn. “This is a common misconception that is not generally true. Solidly run small businesses actually hold their own during downturns”. As a result of this, the paper explores the small businesses survival during economic downturn. Finally, the paper highlights some measures that could assist the small businesses in surviving economic downturn.
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Citation
Esuh, O-I. L. (2012). The Misconception on Small Business Survival during Economic Downturn. Advances in Asian Social Science. 1(1); 1-3.