Electronic Marketing and Bank Performance in Nigeria

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dc.contributor.authorIghodalo David Ehizojie
dc.contributor.authorAdu Cecilia Adurayemi
dc.contributor.authorAbdulkafeel Safiyat Lami
dc.date.accessioned2026-03-26T14:53:21Z
dc.date.available2026-03-26T14:53:21Z
dc.date.issued2026-01
dc.description.abstractThis study examined the effect of electronic marketing on banks’ performance in Nigeria. Qualitative and descriptive methods of paper writing were adopted in which data were obtained from journal articles (soft and hard copies) which were duly referenced. It was revealed that electronic marketing had a profound effect on the performance of banks in Nigeria. The study concluded that the adoption of electronic marketing has enhanced profitability, strengthened customer engagement, improved competitiveness, and increased operational efficiency. However, in Nigeria, there are persistent challenges like infrastructural limitations, uneven customer readiness, and regulatory gaps.
dc.identifier.citationIghodalo, D. E., Adu, C. A., & Abdulkafeel, S. L. (2026). Electronic Marketing and Bank Performance in Nigeria. International Journal of Arts, Languages and Business Studies. Vol. 17. Pg: 44-48.
dc.identifier.urihttps://repository.crawforduniversity.edu.ng/handle/123456789/1399
dc.language.isoen
dc.publisherInternational Journal of Arts, Languages and Business Studies
dc.relation.ispartofseries17
dc.titleElectronic Marketing and Bank Performance in Nigeria
dc.typeArticle
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