Scholarly work in the Department of Marketing
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Item Electronic Marketing and Bank Performance in Nigeria(International Journal of Arts, Languages and Business Studies, 2026-01) Ighodalo David Ehizojie; Adu Cecilia Adurayemi; Abdulkafeel Safiyat LamiThis study examined the effect of electronic marketing on banks’ performance in Nigeria. Qualitative and descriptive methods of paper writing were adopted in which data were obtained from journal articles (soft and hard copies) which were duly referenced. It was revealed that electronic marketing had a profound effect on the performance of banks in Nigeria. The study concluded that the adoption of electronic marketing has enhanced profitability, strengthened customer engagement, improved competitiveness, and increased operational efficiency. However, in Nigeria, there are persistent challenges like infrastructural limitations, uneven customer readiness, and regulatory gaps.Item Social-Demographic Analysis of Women Engaged In Informal Cross-Border Trade of Consumer Products: An Evidence of Badagry-Seme Border of Lagos State, Nigeria(International Journal of Management, Social Sciences, Peace and Conflict Studies, 2025) Ighodalo David Ehizojie; Akinlotan RaymondBorder communities in Nigeria are found to be engaged in informal cross-border trade, especially smuggling activities. This menace of smuggling and other cross-border businesses particularly illegal female smugglers activities has been neglected. This is the gap that this research aims to fill. The study investigated social profiles, reasons for engagement, types of goods involved and the general experiences of women involved in this illegal business. Gender economic development was the anchored the theory for the study. The qualitative method of data collection was used to obtain information for the study. Specifically, in-depth interviews were conducted with 20 women involved in informal cross-border smuggling, selected through the snowball sampling method, and five community members were selected purposively. Findings revealed that the social demographic profiles of females involved in illegal cross border trading along Badagry-Seme border axis cut across all ages, religions, and ethnic groups. The findings further reveal that, the activities of the female cross border serve as a means of survival among the people who are out of organized jobs or work living in the communities around the Badagry axis. The study recommended that, since those actively involved in the illegal cross-border trade are females; who are low social strata of the society, there is need for empowerment and public enlightenment to direct the energy of these vulnerable women’s work practices.Item Digital Transformation and Financial Services in Nigeria(African Scholars Multidisciplinary Journal, 2026) Ighodalo David Ehizojie; Adu Cecilia Adurayemi; Abdulkafeel Safiyat LamiDigital transformation has profoundly reshaped financial services globally, and Nigeria stands as a key example of rapid digital adoption in Sub-Saharan Africa. This paper examined the evolution, drivers, challenges, and impacts of digital transformation in the Nigerian financial sector. It evaluated policy frameworks, technological innovations, financial inclusion outcomes, cybersecurity concerns, and future prospects, offering both theoretical and empirical insights. The findings suggested that digital financial services have accelerated inclusion, expanded market access, and enhanced operational efficiency, while also posing regulatory, infrastructure, and security challenges. It was recommended that strategic investments, robust regulation, and consumer education should be enhanced.Item Performance Measurement System Effectiveness and Public- Private Partnership Assessment: Evaluating Service Delivery Efficiency in Lagos State, Nigeria(IOSR Journal Of Humanities And Social Science, 2015-01) Ighodalo David Ehizojie; Oghojafor Akpoyomare B.EThe paper assess whether government participation in public-private partnership has brought improved service delivery and efficiency in governance. The operations of government like any other private institutions require continuous evaluation in the form of performance measurement system for improvement, satisfaction of customers, employees and stakeholders. Data was administered Lagos waste management authority and public. The extent of efficiency in service delivery and governance; and the effectiveness of performance measurement usage were measured using an index computed from questionnaire items. The data was subjected to Mann-Whitney independent sample test. Significant differences were observed in the assessment of staff and the public on public-private partnership service delivery efficiency. The public confirmed that waste service delivery is efficient as it had yielded quality service and cleaner environment. The study recommended therefore that for continued public confidence in governance, efficiency in service delivery and the use of performance measurement techniques should not be undermined or sacrificed for political gains. This can be facilitated through conscientious monitoring of the outsourced services.