Scholarly works in the Department of Administration and Management

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Corporate Social Responsibility and Organisational Performance in Manufacturing Companies of Ogun State Nigeria
(EPRA International Journal of Multidisciplinary Research, 2019) Kesinro Olalekan Rasheed; Abisoye Olutunde Amos; Aina Oluwasola Abiodun
The main objective of the study is to examine the effect of corporate social responsibility on organizational performance in manufacturing companies in Agbara Industrial Estate in Ado-odo/Ota Local Government Area of Ogun State, Nigeria. The primary data were gathered through questionnaire. The sample size was 120 and 78 copies of questionnaire were returned. These were later analyzed using the percentile and regression statistical techniques. The findings of the study showed that community performance have significant moderate relationship with corporate value perception (R=0.340, p<0.05) and that there is significant moderate relationship between environment and competitive edge of manufacturing companies (R= 0.313, p < 0.05). The study recommends that Chief Executives of organizations should develop creative and innovative corporate social responsibility techniques as a competitive strategy within the business environment and the local community.
Advertising and Consumer Protection in The Foods Industry in Lagos State Nigeria
(Mountain Top University, 2020) Kesinro Olalekan Rasheed; Ojo James Olanipekun
The study examines the relationship between advertising and consumers protection in the foods industry in Lagos State Nigeria the main objective is to review some ethical challenges in advertising food brands and consumer rights in Lagos State Nigeria. The research design is descriptive survey and data were gathered through a well-structured questionnaire. The population for the study consists of_ the numerous customers of Cadbury Nigeria Pie in Ikeja area of Lagos State, Nigeria out of which a sample of 120 respondents were randomly drawn. Questionnaire was the main instrument for data collection, measured on a 5-point Likert Scale. 96 copies of the questionnaire were successfully filled and returned representing response rate of 80%. Data collected were analyzed using the descriptive statistical techniques of Percentiles and Regression methods with the aid of Statistical Package for Social Sciences (SPSS) software for editing and encoding.
Transformational Leadership, Organisational Performance, Charisma, Absorptive Capacity.
(Mountain Top University, 2020) Kesinro Olalekan Rasheed; Attah Alexander Enebi
The study examines the effect of transformational leadership and organizational performance in selected private university in Ogun State Nigeria. The main objective is to investigate transformational leadership style and enhancement of operational administrative efficiency in private universities in the state.
Service Quality and Customer Satisfaction in Selected Food Outlets, Lagos State, Nigeria
(Lead City Journal of the Social Sciences, 2025) Kesinro Olalekan Rasheed; Oturuhoyi Agbaovwe Emmanuel
Most customers expect value for their money in the form of quality products and services. The study examines the relationship between quality products or services and customer satisfaction in selected food outlets in the Ikeja Local Government Area of Lagos State, Nigeria. The research design is the descriptive survey and data gathered through a well-structured questionnaire. The sample for the study consists of 120 literate individuals who are customers of selected food outlets in the Ikeja Local Government Area of Lagos, drawn through the simple random technique. The questionnaire was the main instrument for data collection, measured on a 5-point Likert Scale. Data collected were analysed using the descriptive statistical techniques of Percentiles and Regression methods with the aid of the Statistical Package for Social Sciences (SPSS) software for editing and encoding. The findings of the study revealed that quality service consistency has a significant relationship and effect on the sales volume (r =0.336, p<0.05) and that there is a significant relationship between staff etiquette and customer purchase intention (r = 0.766, p<0.05). The study, however, recommended that food outlet owners should properly identify and anticipate the needs of the customers, maintain consistency of service quality with customer orders, ensure periodic staff training to enhance customer-service skills in active listening, empathy, complaints handling, role playing, teamwork and collaboration, upselling and closing thoughts, introduce modern safety techniques and excellent interpersonal relationships.
Executive Competency and Sustainability of Family-Owned Enterprises in Lagos and Ogun States Nigeria
(Imperial Journal of Interdisciplinary Research, 2017) Kesinro Olalekan Rasheed; Adedayo Simon Adedare,; Fatunmbi Oladotun Muideen
The main objective of the study is to determine executive competency on sustainability of family-owned business in Lagos and Ogun States of Nigeria. The descriptive research design was used to study 1,806 family-owned businesses registered in Lagos and Ogun states (NAMSE, 2012). The stratified sampling method was used to select 327 enterprises from the two states. Questionnaire was the main instrument for data collection measured on a 5-point Likert scale from Strongly Agree to Strongly Disagree. Data were analysed using the Pearson’s Correlation statistical technique with the aid of SPSS software. The study reveals that executive competency significantly affect sustainability of family-owned business (r = 0.93; p<0.01) and therefore recommends that family members should be willing to transit into new and different roles in order to gain the big picture and be involved in corporate policy and planning to enhance better awareness of business needs and have access to opportunities in order to develop effective succession strategies. This will clearly help to articulate that competent and high performing employee, irrespective of being a family or nonfamily person to be picked as the successor.
Customer Brand Commitment: An Empirical Evidence from FMCGS Markets of Lagos State Nigeria
(Journal of Research in Humanities and Social Sciences, 2017) Kesinro Olalekan Rasheed; Ojo James Olanipekun
The study is an empirical analysis of consumer brand commitment in the food industry of Lagos State, Nigeria. The descriptive survey design was adopted to examine 17,552,940 consumers of packaged products in Lagos State (Lagos State Bureau of Statistics, 2005). The proportionate sampling technique (a variant of stratified sampling method) was used to draw a sample of 2,500 consumers across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. 2374 copies of questionnaire were successfully returned representing a response rate of 94.96%. Data were analysed using the descriptive statistical techniques of Percentiles with the aid of SPSS software. The result of the study reveals that consumer brand commitment influence consumer behaviour in the food industry. The study recommends that marketers should strive to develop or design brand packages that enhance consumer emotional and social attachments to a brand during purchase situations.
Control Systems, Fraud Minimization and Organisational Compliance in the Downstream Sector of Nigerian Oil and Gas Industry
(Imperial Journal of Interdisciplinary Research, 2017) Kesinro Olalekan Rasheed; Adenugba Adesoji Adetunji; Ige Abayomi Akinyemi
The study examines the effect of control systems on fraud minimization and organizational compliance in the downstream sector of the Nigerian oil and gas industry. The study adopts the descriptive survey design. 103 respondents were randomly selected from 1,027 employees of Oando Plc in Lagos, Nigeria. Questionnaire was the main instrument for data collection measured on a 6 point Likert scale. Regression and Correlation statistical techniques were used to analyze the data. The results revealed that control systems significantly affect fraud minimization (r2 =0.254, F(1, 76) = 25.903)and also enhance organisational compliance (r = 0.513, p< 0.05) in the downstream sector of the Nigerian oil and gas industry. The study recommends that more employees be trained on risk and fraud detection and management strategies to enhance ethical and professional standard practice and also encourage usage of modern security equipments to protect sensitive data.
New Product Development and Consumer Brand Adoption in SMEs Manufacturing Industry in Ogun State Nigeria
(International Journal of Economics & Management Sciences, 2018) Kesinro Olalekan Rasheed; Adenugba Adesoji Adetunji; Ademilua A. V.
The study examines the effect of New Product Development strategies on Consumer Brand Adoptionin SMEs in the manufacturing industry in Ogun State, Nigeria. The main objective of the study is to determine the relationships between brand physical attributes, buyer behaviour, market pre-testing strategy, product adoption, marketing planning policy and competitive edge of SMEs products in Ado-odo/Ota Local Government Area of Ogun State, Nigeria. The research design is the descriptive survey and data were gathered through a well-structured questionnaire rated on a 6-point Likert scale of Strongly Agree to Strongly Disagree. The population of the study comprised 240 owner managers and employees of selected companies presumed to host most of the SMEs in the state. The simple random sampling technique was used to select a sample of 150 individuals. 134 copies of the questionnaire were returned and analyzed using the percentile and simple regression statistical techniques. The study reveals that Man physical attributes of SMEs products have significant weak relationship with buyer behaviour (R=0.333; p<0.05); there is significant moderate relationship between market pre-testing strategy and adoption of product (R=0.342; p<0.05) and there is significant but weak relationship between marketing planning policy and improve competitive edge of SMEs products (R=0.125, p<0.05). The study recommends that small businesses periodically review the techniques employed in product development to enhance brand image and consumer expectation that guarantee consumer loyalty.
Leader- Unconscious Bias and Task Accomplishment in Manufacturing Business Organisations In Ogun State Nigeria
(International Journal for Innovative Research in Multidisciplinary Field, 2018) Kesinro Olalekan Rasheed; Adeleke Adedeji Abraham; Abisoye, Olutunde Amos
The paper examines leader-unconscious bias and task accomplishment in manufacturing business organizations in Ogun state, Nigeria. The descriptive survey research design was adopted while the simple random sampling technique was used to draw a sample of 120 respondents. Questionnaire was the main instrument for data collection, measured on a 6-point Likert Scale. 120 copies of questionnaire were administered with a response rate of 75.8%. Data collected were analyzed using the descriptive statistical techniques of Percentiles and Pearson Correlation with the aid of Statistical Package for Social Sciences (SPSS) software for editing and encoding. The result shows that there is a very weak negative relationship between leader-unconscious and task accomplishment among employees of organization in the industrial estate (R = 0.273, p < 0.05). The study recommends that leaders must demonstrate commitment towards equality and diversity in workforce and ensure absence of unconscious biases and discrimination on ethnic, gender, religion, age or any other ground.
An Empirical Analysis of Consumer Brand Involvement in the Food Industry of Lagos State Nigeria
(Journal of Research in Humanities and Social Sciences, 2016) Kesinro Olalekan Rasheed; Ojo James Olanipekun
The study is an empirical analysis of consumer brand involvement in the food industry of Lagos State, Nigeria. The descriptive survey design was adopted to examine 17,552,940 consumers of packaged products in Lagos State (Lagos State Bureau of Statistics, 2005). The proportionate sampling technique (a variant of stratified sampling method) was used to draw a sample of 2,500 consumers across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. 2374 copies of questionnaire were successfully returned representing a response rate of 94.96%. Data were analysed using the descriptive statistical techniques ofPercentiles with the aid of SPSS software. The result of the study reveals that consumer brand involvement influence purchase decisions in the food industry. The study recommends that the design of brand package must be done to enhance adequate sensory pleasure and stimulation thereby guaranteeing consumer consistency in patronage.
Brand Recall and Consumer Purchase Behaviour In Automotive Lubricants Markets of Lagos State Nigeria
(International Journal of Research and Current Development, 2016) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Ojo Oladipupo
Brand Recall is the level of awareness that relates to consumers’ aptitude to retrieve the brand from memory given the product category using the needs fulfilled by the category or a purchase or usage situation as a clue. The main objective of the study is examine the relationship brand recall between and consumer purchase behaviour in the auto adopted the descriptive survey design to examine 2,824,047 vehicle owners registered with the Motor Vehicle A (a variant of stratified sampling method) was used to draw a sample of 1,890 to reflect the proportions of auto instrument for data collection. Simple Regression Analysis and Pearson Product Moment Correlation (r) statistical techniques were used to test the hypothesis. The findings revealed that there is significant relationship (R=0.719, R Consumer Purchase Behaviour in the auto recommends a need to strategically deploy regular and consistent advertising/publicity activities to enhance brand recall hence generate valuable purchases. It is therefore essential that meaningful customer relationship management programmes improve brand awareness
Product Package and Customer Brand Commitment in Food and Beverages Markets of Lagos State Nigeria
(European Journal of Business, Economics and Accountancy, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Adenugba Adesoji Adetunji
Packaging is the container for a product, encompassing the physical appearance of the container and including the design, colour, shape, labelling and materials used. The study examines the relationship between product package and consumer brand commitment in the Food and Beverages markets of Lagos State, Nigeria. The descriptive survey design was adopted to examine 17,552,940 consumers of packaged food products in Lagos State (Lagos State Bureau of Statistics, 2005). The proportionate sampling technique (a variant of stratified sampling method) was used to draw a sample of 2,500 consumers across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. 2374 copies of questionnaire were successfully returned representing a response rate of 94.96%. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The findings of the study reveals that product package significantly influence consumer brand commitment ( R=0.486; R2 = 0.236; p<0.05) and that to guarantee consumer commitment as a result of brand physical attractiveness, brand and logo should be simplified and contain accurate information as consumers will like them. The study therefore recommends that marketing practitioners should be more interested in developing “committed” relationships between their brands and customers through attractive and unique package designs with the aid of excellent colour mix and visual graphics.
Top – Of - Mind Awareness and Customer Repeat – Purchase Behaviour: Evidence from Automotive Lubricants’ Markets of Lagos State Nigeria
(Journal of Global Economics, Management and Business Research, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun
Top-of-mind awareness relates to the brand name that first comes to the mind when a consumer is presented with the name of the product classification. The study investigates the relationship between Top-of-mind awareness and Customer repeat-purchase behaviour in the automotive lubricants markets of Lagos State, Nigeria. The study adopted the descriptive survey design to examine 2,824,047 vehicle owners registered with the Motor Vehicle Administration Agency (MVAA) between 2003- 2013. The proportionate sampling technique (a variant of stratified sampling method) was used to draw a sample of 1,890 to reflect the proportions of auto technicians in each of the 20 local government areas of the state. Questionnaire was the main instrument for data collection. Simple Regression Analysis and Pearson Product Moment Correlation (r) statistical techniques were used to test the hypothesis. The findings revealed that there is significant relationship between Top-of-mind awareness and Customer repeat-purchase behaviour in the auto-lubricants markets (R= 0.741, R2= 0.549, p< 0.05). The study concluded that there is significant relationship between Top-of-mind awareness and Customer repeat-purchase behaviour. Marketing practitioners, especially Brand Managers are therefore encouraged to make conscious efforts to focus on the use of robust product innovation campaigns by including engine sludge preventive materials, brand slogans, differentiating features and creative product jingles to maintain top-of-mind awareness and repeat purchases.
Entrepreneurial Marketing and SMEs Performance in Lagos State, Nigeria
(Imperial Journal of Interdisciplinary Research, 2016) Kesinro Olalekan Rasheed; Ogunlusi Gbenga; Adu Cecilia Aduragbemi
The main objective of the study is to examine the effect of entrepreneurial marketing on organizational performance among Small and Medium Enterprises (SMEs) in Lagos State, Nigeria. The study is significant because of its relevance to capacity building for young entrepreneurs in developing appropriate marketing strategies and skills to enhance organizational performance of SMEs in Lagos State and the country at large. The study employed a descriptive survey research design. The population comprised 100 owners of SMEs in Badagry Local Government Area of Lagos State. Total enumeration sampling technique was used by adopting the 100 SMEs as sample. Questionnaire was the main measuring instrument while Chi-Square statistical technique was used to test the hypothesis. The findings revealed that there is significant relationship between entrepreneurial marketing and organizational performance of SMEs (X2 = 87.35, p<0.05; Crammer V =0.72, p<0.05) .The study assists young entrepreneurs to be better equipped/conversant and appreciate modern marketing strategies/techniques to boost their entrepreneurial capabilities in running their businesses. It was therefore recommended that young and upcoming entrepreneurs should be compelled to train and be abreast of modern marketing techniques/ strategies before the establishment of their businesses for better understanding of marketing problems and challenges.
Brand Recognition and Impulse Buying Behaviour of Automotive Lubricants in Lagos State, Nigeria
(European Journal of Business, Economics and Accountancy, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Akinsunmi Adedayo Sydney
Brand recognition is an awareness level that reveals consumers’ ability to confirm prior exposure to a brand when given a cue. This study addressed the challenges of brand recognition as a determinant of customer impulse buying behaviour in the automotive lubricants markets of Lagos State, Nigeria. The study employed a descriptive survey design to examine 2, 824, 047 vehicle owners registered with the Lagos State Motor Vehicle Administration Agency (MVAA) between 2003- 2013. The sample size determination for a finite population as expressed by Krejcie and Morgan (1970) and used by Research Advisors (2006) was used to draw a sample of 1,890auto- technicians through the proportionate sample technique (a variant of stratified sampling method) to reflect the proportions of auto technicians in each of the 20 local government areas of the state. A research questionnaire was constructed, validated and administered to obtain the primary data. The Factor Analysis, Simple Regression Analysis and Pearson Product Moment Correlation (r) statistical techniques were used to test the hypothesis. The findings of the study revealed that there is significant relationship between brand recognition and impulse buying behaviour (p < 0.05, R= 0.786, R2= 0.618). It was concluded that high levels of awareness positively influence the choice of lubricants by consumers. The study therefore recommends that marketers of lubricants should develop innovative packaging strategies that will appeal to and attract consumers in an exceptional way to trigger impulse buying.
Wage Inequality and Work Performance in The Food Industry of Ogun State, Nigeria
(European Journal of Research and Reflection in Management Sciences, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Elueze Chidinma
This study examines wage inequality on work performance in the food industry of Ogun State of Nigeria with Unilever Nigeria Plc, a multinational company, as a case study. The main objective of the study was to investigate the effect of skill and training on wage differentials and determine the effect of wage disparity on the employees’ performance in the food manufacturing companies/organizations. Questionnaire was the main instrument for data collection and analysed using Chi-Square statistical method with the aid of SPSS software. 122 copies of questionnaires were returned from a sample of 150, representing 81.33% response rate which is adjudged to be adequate for analysis. The findings of the study showed that skill and training do not have significant effect on wage differentials ( X 2 =59.756,df =45,p < 0.05).
Effect of Product Package on Brand Involvement in Consumer Goods Markets of Lagos State Nigeria
(American Journal of Marketing Research, 2015) Kesinro Olalekan Rasheed; Ojo James Olanipekun; Akinsunmi Adedayo Sydney
The objective of this study is to investigate the relationship between package design and customer involvement in brand using the Food and Beverages Industry of Lagos State, Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food products were proportionally sampled across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The results of the study revealed that package design significantly influence customer involvement in a brand (p < 0.05, R = 0.501; R2 = 0.251) and this can be achieved through effective choice of label information, logo, brand size and shape which are all ingredients and attributes of good package design for a brand. It was recommended that aesthetic components of the product package should be soothing for the eyes of the consumers to enhance good point – of – purchase appearance.
Product Package as Determinant of Brand Loyalty in Food and Beverages Markets of Lagos State, Nigeria
(American Journal of Marketing Research, 2015) Kesinro Olalekan Rasheed
The main objective of the study is to determine the relationship between package design and brand loyalty in FMCGs markets of Lagos State, Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food and beverages products were proportionally sampled across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The results of the study revealed that package design significantly influence customer involvement in a brand (p < 0.05, r = 0.320; 0.289; 0.291; 0.368; 0.363) in the food and Beverages Industry and this could be achieved through effective choice of label information, logo, brand size and shape. The study however, recommended that marketing practitioners must ensure that product package is consumer – friendly, package design must be done to enhance adequate sensory pleasure and stimulation, aesthetic components should be soothing for the consumers eyes, brand label and logo should be simplified and contain accurate information.
Product Package as Determinant of Brand Loyalty in Food and Beverages Markets of Lagos State, Nigeria
(American Journal of Marketing Research, 2015) Kesinro Olalekan Rasheed
The main objective of the study is to determine the relationship between package design and brand loyalty in FMCGs markets of Lagos State, Nigeria. The descriptive survey design was adopted for the study. 2374 consumers of packaged food and beverages products were proportionally sampled across the 20 local government areas of Lagos State. Questionnaire was the main instrument for data collection rated on a 6 – point Likert scale. Data were analysed using the descriptive statistical techniques of Pearson Product moment correlation (r) and Simple Regression Analysis. The results of the study revealed that package design significantly influence customer involvement in a brand (p < 0.05, r = 0.320; 0.289; 0.291; 0.368; 0.363) in the food and Beverages Industry and this could be achieved through effective choice of label information, logo, brand size and shape. The study however, recommended that marketing practitioners must ensure that product package is consumer – friendly, package design must be done to enhance adequate sensory pleasure and stimulation, aesthetic components should be soothing for the consumers eyes, brand label and logo should be simplified and contain accurate information.
Psycho-Social Implications of Divorce and Single parenthood On Some Nigerian Women
(Ilorin Journal of Sociology, 2012-12) Kesinro Olalekan Rasheed; Akinlotan Raymond Adeniyi; Abisoye Amos Olatunde
The purpose of this study is to examine the well-being of female divorcees and single-parents both psychologically and socially. There was an attempt to compare both variables, i.e. the differences or likeness in divorce and single-motherhood. The findings of this study will expose the horrors and dangers associated with divorce for the divorced women and single-mothers. It will further throw light into the agonies of divorce and act as deterrent to potential divorcees and single-mothers. The findings will no doubt form empirical evidences for marital counseling. Sample size of eighty (80) participants was purposively selected from two major cities in Nigeria (Lagos and Ibadan), The instrument for data collection was the D. and S. self-rating scale for measuring self-concept, social-interaction; depression level: and child-caring pattern. It was constructed and validated by the researchers under guidance of experienced psycho-metricians in the areas. Pertinent suggestions were made for further research and the generalizability of these findings highlighted. In conclusion, the paper examined the role adjustment necessary to the functioning of a household by comparing involvement in specific tasks before separation and after becoming single parents. These tasks included meal preparation, dishwashing, ironing, grocery shopping, and house cleaning. It was set to find how the single-parent fathers were able carry out these home making activities.

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