Scholarly works in the Department of Administration and Management

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    Inventing Humour Advertising as a Competitive Paradigm in the Nigerian GSM Industry
    (International Journal of Behavioral Social and Movement Sciences, 2014-10) Eleboda Sunday Samuel
    The aim of this study is to investigate the advent and growing popularity of humor advertising as a competitive tool for influencing the buying behavior of consumers of GSM services in Nigeria. Following the liberalization of the industry in 2001, there has been an upsurge in the competition among the licensed operators of the industry with a view to gaining significant market share. As a means of pushing a product/service into the consciousness of existing and prospective consumers advertising works on their attention, liking and persuasion to purchase a product/service. Humor advertising has been reported in the literature as a successful means of gaining consumers’ attention, liking, persuasion and action. Primary research method was adopted through the use of questionnaire. The questionnaire was developed to identify the relationship between demographic variables such as age, sex, and education on the effectiveness of humor advertising on consumer buying behavior. A random sample of 100 respondents was selected using multistage sampling procedure. Out of the 100 copies of the questionnaire distributed, 92 (92%) were retrieved. Data gathered were analyzed with the use of tables, charts, percentages and a few inferential statistics including correlation coefficient. Results show that humorous adverts can be used effectively to create affection towards the advertised product/service even in the developing economies like Nigeria. Results also show that gender can significantly influence humor advertising as women appear more likely to be persuaded by humor adverts than men.
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    Mergers and Acquisitions as Impetus for Achieving Customer-Driven Development of the Banking Sector in Nigeria
    (International Journal of Behavioral Social and Movement Sciences, 2014-06) Eleboda Samuel Sunday; Aransiola Solomon Yinka
    The aim of this research is to assess the effectiveness of mergers and acquisitions in the drive towards creating a Nigerian banking industry that is customer-focused. The research was carried out using a sample of one hundred and twenty (120) respondents comprising of customers of four banks namely: UBA Plc, Skye Bank Plc, GTBank Plc and Zenith Bank Plc. The four banks consist of two that were merged or acquired and two that were able to raise their capital base without mergers and acquisition. A structured questionnaire was administered on the respondents to elicit information on their perception of the performance of the banking industry after it was restructured in 2005.The analyses show that with an overall mean value of 2.89 for banks that merged or acquired, and 3.12 for banks that did not undergo mergers and acquisition, customers of banks that did not merge appear more satisfied than those of the merged banks. They also show that the mean scores for questions regarding interest on loans and advances are higher than 3. These means suggest that customers somewhat agree that improved capitalization has indeed reduced interest on loans and advances. We conclude therefore that the directives given to the banks by CBN to merge or be acquired in order to increase their capital base may have been rightly given as there is indeed an improvement in banking practices as shown by customers’ satisfaction and accessibility to loans and advances. Also, the indirect merger justification of increasing market power has been significantly achieved. Through the mergers and acquisitions, the merged or new banking institutions were better able to compete with similar institutions within their markets both locally and internationally (particularly at the African regional level), and have increased their product sales, and, thus, their gross revenue
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    Transitivity: Projecting Advertising Discourse as a Nation-Building Mechanism in Nigeria
    (ALÓRE: Ilorin Journal of the Humanities, 2021) Ogunlusi Gbenga; Dalamu Taofeek O
    This study investigated functional meaning potential in the discourses of advertising frameworks. To achieve this, eight advertisements of Ecobank, Orijin, Conoil, Chevron, ExxonMobil, Unity Bank, and Etisalat of the 2015 Nigerian Independence Day and Workers‟ Day were chosen for analysis. After the application of a sampling design to the texts, the advertisements were processed through Transitivity, enhancing the scientific computation of their structural and semantic frequencies. With a combination of qualitative and quantitative procedures, the analysis revealed general and specific meanings, where material processes such as has gone and partnered dominated the communications. Generally, a behavioural process, celebrate, a circumstantial feature of time, since then, and the active system of voice, we wish you, were deployed to stimulate readers. The study also demonstrated the spirit of association (we, our) to stimulate readers. Specifically, Ecobank rejoices with Nigerians as Conoil institutes a conquering spirit for citizens. Orijin throws critical judgment on people, while Chevron and Exxon Mobil propagate absolute commitment as fundamental to moving Nigeria forward. With Seaman’s Schnapps largely discouraging intoxication, the study suggested that the advertising industry should add moral contents to their discourses to augment nation building. Significantly, researchers-cum-students of discourse analysis will benefit from this appraisal to understand the effects of Transitivity on the nitty-gritty of advertising structures.
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    Debating Anchor University’s Vision Frameworks as Syntax of Social Semiotics
    (Anchor University Journal of Humanities, Management and Social Sciences, 2023-12) Ogunlusi Gbenga; Dalamu Taofeek O
    This study examined the meaning potentials integrated in the communicative devices employed to promote the vision of Anchor University, Lagos (AUL). Six different posters, available within the AUL campus, served as the subjects of analysis. In order to deduce appropriate semantic values from the posters, the concepts of Theme/Rheme and Compositional Meaning were mechanisms of elucidating the AUL vision posters. Specifically, Theme/Rheme provided a platform for the analysts to account for the frequencies of the lexemic structures operationalised to fulfil the vision intention. The study revealed the support of: wordings such as ...Raising worthy leaders, Be a responsible member of the AUL community, and Become self-reliant practitioners; and pictures such as young graduates – male and female – and gold medals to entice the public to consider AUL as the option. The communications propagated direct gazes observable in three of the data samples (POS 1, POS 3, and POS 5) analysed in this work. These gazes demand from the audience an choose AUL as the institution of first choice, considering the gazes as compelling viewers to appreciation of the results of the vision’s application on students. The colours of purple, blue, and white – symbols of confidence, intelligence, royal dominance, and holiness governed the communications to illuminate exemplary lives in the AUL community. Thus, as this study has expounded the nitty-gritty of AUL’s vision modes, it could be suggested that scholars could attempt to explain the visions of institutions; such endeavours could exemplify hidden meaning potentials of several institutions’ visions for better understanding of their values, treasures, and principles.
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    Talent Retention Strategies and Employees’ Behavioural Outcomes: Empirical Evidence from Hospitality Industry
    (Business: Theory and Practice, 2019) Ogunlusi Gbenga; Ohunakin Folakemi; Adeniji Anthonia Adenike; Igbadumhe Friday; Salau Odunayo Paul; Sodeinde Adekunle Gabriel
    To enhance the extant literature of talent retention and proffering solution to the negative employees’ behavioural outcomes of high performers in hospitality industry, this study investigates the influence of talent retention strategies (training and development, and job security) on employees’ behavioural outcomes (employee job performance and employee job commitment) in Nigeria’s hospitality industry. Pen and paper questionnaire was used for gathering quantitative data among 312 frontline employees working in the selected 5-star hotels in Nigeria. Descriptive statistics, Confirmatory Factor Analysis (CFA), Structural Equation Modelling (SEM) and Path analysis were used to establish the mean, standard deviation, measuring instrument reliability, convergent, divergent and test of hypotheses respectively. The outcomes showed significant role of these retention strategies on employees’ behavioural outcomes. This implies that, management should show consistent support for the career development and economic stability of their workforce, and most especially the professionals. This is highly important for gaining their full attention and positive workplace behaviour. This will create positive employer’s branding, generate knowledge transfer, strengthen succession plan and retain top talents.